You set the price your merchants see. MGP earns when they buy.
Launch
Getting a pilot cohort live
No platform fee
MGP takes a share of delivered services. You set your margin on top.
- Full catalogue, all six services
- Embedded storefront or headless API
- Sandbox tenancy and API keys
- Shared account manager
- Standard service-desk response
Growth
Rolling out across the base
Volume-tiered share
The revenue share steps down as delivered volume grows. Reviewed quarterly.
- Everything in Launch
- Named account manager and strategist
- Category benchmarks across your base
- Co-marketing and merchant launch kit
- Priority creative turnaround
- Custom catalogue items for your verticals
Platform
Marketing as part of your brand
Custom
White-label, dedicated pod, and commercial terms shaped around your base.
- Everything in Growth
- Full white-label: storefront, reports and merchant email
- Dedicated delivery pod inside the agency
- Custom SLAs and escalation path
- Data residency options
- Quarterly business review with the agency leadership
What a merchant pays, roughly
Indicative bands for the Indian market before your margin, so you can model attach rates before you write any code. Real catalogue pricing is set per tenancy against your merchant mix, geography and currency.
| Catalogue item | What it is | Band |
|---|---|---|
| Local creator drop | 3–6 creators, one neighbourhood | ₹12,000 – ₹40,000 |
| Monthly reel package | One shoot, six cuts, posted across a month | ₹18,000 – ₹55,000 |
| WhatsApp broadcast programme | Setup, templates and a monthly send | ₹4,000 – ₹15,000 / month |
| Local search & profile care | One to five locations, worked weekly | ₹8,000 – ₹30,000 / month |
| Managed Meta spend | Management on top of the merchant's own budget | 15–20% of spend |
| Monthly report & attribution | Included with any active service | No extra charge |
Indicative only, excluding media spend and your margin. Ad budgets are separate and always visible to the merchant.
How the money actually moves
- Service fees
- Billed by you to the merchant, on your invoice, in your cycle. MGP invoices you monthly for delivered services at the agreed share.
- Media spend
- Either on the merchant's own card at Meta or Google, or funded through your platform inside the ceilings you set. Daily spend rows arrive over the API either way.
- Reconciliation
- One statement per month per tenancy, itemised by merchant and order id, matching the rows you already received on the webhook.
Pricing questions
None. You pay when merchants buy. The only cost to start is your own engineering time, which is why we push platforms towards the embedded storefront. It is the version that costs two weeks rather than two months.
Margins are set per catalogue item per tenancy, and you can run more than one tenancy. Most platforms use that to separate enterprise chains from single-outlet merchants.
It is re-run or refunded. A creator who does not post, an asset that never ships, a template that never clears: none of those are billable, and the order state makes it unambiguous.
No. The default is the merchant's own payment method at the ad platform. Platform funding exists for merchants without a card on file, and it is capped by the ceilings you configure.
No. Catalogue pricing is set per tenancy in local currency, against local creator and media costs. The UAE catalogue is the second most developed after India.
Model it with real numbers for your base.
Send us your merchant mix by category and city and we will come back with catalogue pricing, expected attach rates and what the first year looks like.