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MGP

Performance & analytics

A platform that resells marketing has to be able to prove it worked. This is the service that makes the other five defensible at renewal.

What a merchant actually orders

Written the way it appears in the catalogue, in outcomes a shopkeeper recognises, not in the vocabulary of a media plan.

  • Managed spend across every channel they bought
  • A monthly report in their language
  • Category benchmarks against comparable merchants
  • Alerts when spend is not converting
  • A renewal conversation backed by numbers

What Cocomo Media delivers on this one

Spend in one place

Meta, Google, WhatsApp, creators and studio time, reconciled into a single number per merchant per month.

Attribution against transactions

Codes, click IDs and store-visit windows resolve against the POS records you already hold. It is the only attribution a merchant fully believes.

Benchmarks that mean something

A bakery is compared with bakeries of similar footfall in similar cities, drawn from the anonymised base on your platform.

Waste alerts, not vanity charts

MGP flags the campaigns that are spending without converting and either fixes or pauses them before the merchant notices.

From order to result

  1. Sources connected

    Once, at platform level, covering every merchant you onboard afterwards.

  2. Spend normalised

    Different currencies, billing cycles and channel definitions reconciled nightly.

  3. Matched to transactions

    Against your POS records, inside your own tenancy.

  4. Delivered monthly

    In-product, as a PDF, and as a webhook if you want to build your own view.

1report per merchant per month, the only number they read

What platforms ask about performance & analytics

In your tenancy. MGP reads what you expose over the API and writes results back; it does not become a second system of record.

Yes. Everything in the monthly report is available over the reporting API and as a webhook payload.

Footfall, calls, direction requests and redeemed codes carry the report. Most merchants on a POS are exactly this case.

Add performance & analytics to your catalogue.