Authority compounds
Content is the one line item that keeps returning after the spend stops. Planned on that basis, not on this quarter's leads.
Gong. 5 disciplines
Content is the one line item that keeps returning after the spend stops. Planned on that basis, not on this quarter's leads.
Video, photography, design and copy under one roof, so a single idea ships as a film, a carousel and an article.
Optimisation happens in the brief, not as a keyword sprinkle over a finished draft.
Every piece ships with a distribution plan (owned, earned and paid) before it is published.
Almost nothing in content marketing survives being split across three vendors. The plan, the creative and the buying have to argue with each other in the same room, on the same day, or the work drifts into whichever direction is easiest to execute.
That is the whole reason Cocomo is structured as departments rather than as a network: 20++ specialists who sit together, an in-house studio, and a service desk that treats a reply as part of the work.
Comes with every engagement