Install is not the finish line
Campaigns are measured on activated, retained users. An install that churns in a week costs more than it looks.
Mobile app marketing
Flute. 5 disciplines
Just as a flute's melody requires the perfect balance of breath and fingers, our mobile app marketing harmonises awareness, engagement and revenue.
App marketing strategyApp store optimisationUser acquisition campaignsIn-app marketingEngagement and retention
How we play it
Store listing as a conversion surface
Icon, screenshots, video and copy treated as an ad unit, because that is exactly what they are.
Acquisition across networks
Meta, Google UAC and programmatic, with creative built per network rather than resized between them.
Lifecycle after day one
In-app messaging, push and re-engagement sequences that give a lapsed user a reason to come back.
Why this sits inside one agency
Almost nothing in mobile app marketing survives being split across three vendors. The plan, the creative and the buying have to argue with each other in the same room, on the same day, or the work drifts into whichever direction is easiest to execute.
That is the whole reason Cocomo is structured as departments rather than as a network: 20++ specialists who sit together, an in-house studio, and a service desk that treats a reply as part of the work.
Comes with every engagement
- A named strategist who stays on the account
- Monthly reporting that says what to do next, not just what happened
- Regional language versions produced in-house
- Two revision rounds on everything we make
- Direct escalation to Meta and Google under partner support