An ensemble, not a list
Creators are cast the way a section is cast: for what they add to the whole, not for the size of the following.
Saxophone. 5 disciplines
Creators are cast the way a section is cast: for what they add to the whole, not for the size of the following.
Every collaboration starts from a written brief with agreed deliverables, usage rights and a posting window.
Paid usage rights are negotiated up front so the top-performing piece can be amplified rather than remade.
Reach, engagement, traffic and conversion in one report, next to the rest of the spend.
Almost nothing in influencer marketing survives being split across three vendors. The plan, the creative and the buying have to argue with each other in the same room, on the same day, or the work drifts into whichever direction is easiest to execute.
That is the whole reason Cocomo is structured as departments rather than as a network: 20++ specialists who sit together, an in-house studio, and a service desk that treats a reply as part of the work.
Comes with every engagement