Research before spend
Category, competitor and audience work happens before the first rupee is committed, because the cheapest optimisation is not launching the wrong campaign.
Piano. 3 disciplines
Category, competitor and audience work happens before the first rupee is committed, because the cheapest optimisation is not launching the wrong campaign.
Official Meta Business Partner and Google Partner, with the account access and support escalation that comes with it.
Social, search, commerce and programmatic. The mix follows the brief rather than the agency's habit.
Optimisation is a weekly discipline; reporting is a monthly conversation about what to do next.
Almost nothing in performance marketing survives being split across three vendors. The plan, the creative and the buying have to argue with each other in the same room, on the same day, or the work drifts into whichever direction is easiest to execute.
That is the whole reason Cocomo is structured as departments rather than as a network: 20++ specialists who sit together, an in-house studio, and a service desk that treats a reply as part of the work.
Comes with every engagement